This year is all about content but maybe not content you might be used to. This is high quality content that is designed to be shared and spread across the world. Content such as videos and infographics are designed to be shared and done so easily. Content is still king and will remain that way for a long time. However creating great content with invested time, enjoyable reading, no spelling mistakes and more is content that will prevail. Here is a list of 6 tips on how to create content that will be shared.
1. Would you read it?
A simple question I know but one that many writers often forget to ask. If you wouldn’t drop by and stick around to read a 10 minute article you just wrote why would anyone else? It should be filled with quality information not filler and answer questions for people or entertain them in a way that makes them want to read your content and then share their experience with others. The most important thing bloggers should know is to just be themselves when they write. You want it to be informative but not a lecture that you would most likely fall asleep in.
2. How does it look?
Consider a better template for your article, include pictures, links to other sites, vidoes, PDF downloads, tools, interviews, ebooks, case studies and anything else interactive. By creating content people care about and want to know more about you greatly improve your chances of it being read and more importantly shared.
3. What is the concept?
Your article or blog post needs to have a purpose even if its just a funny story to make someone laugh or an educated lesson on how to better program. The greatest insight I can give you is to pick a topic you know a lot about and ask yourself the 6 W’s Who, What, When, Where, Why and How. You should be able to come up with 6 quality posts or more that address these questions.
4. What is your goal?
Make sure you have a clear goal. Your article is not there to be a bunch a fluff with no answers. You want to make sure you address the question or topic you are writing about. You might leave the reader thinking and asking more questions but that’s good! Most will leave a comment and ask or input what they are thinking and create the article into a massive informative post.
5. Is it conversion friendly?
It’s often not good to draw to many lines or lines in which there are very strong feelings for. You will invite bashing and other forms of abuse on your comment section. Instead find a way to address issues and leave out those nastiest that are sure to spark revolt.
6. Are you sharing it yourself?
If your not sharing your content across networks such as IMLoop, Facebook, Twitter, Linkedin etc then why would anyone else? Be sure after you create your post you share it with all of your followers inviting them in to read and to leave their opinion.