With Facebook being the largest social network online it’s easy to see why you should have your business on it. The amount of exposure that can be generated from it is phenomenal. However with social networking and running your business there are a number of things you need to do in order to maximize your presence and keep a respectable figure.
1 – Review your profile
You will want to give your profile a solid overview and fix up any of these features you might not have already. I recommend using a mix of business and personal use since you are only allowed to have one Facebook account. Doing so will also increase your respectability as people will get to know you on a more personal level as well.
Check your photo, While personal photos are good make sure they are not to over the top and put people off. It’s always great to show your personality in a photo as it is the first impression a new friend/business partner is going to see.
Update your bio to give a little information about yourself and other ways of getting in contact with you. If you run a personal blog aslo include a link to it.
Connect with others but be sure to add a personal message. This always helps break the ice and connect with people on a more personal level. Include things about yourself such as what you do and ask them a question in return. I can’t tell you how many times someone has sent me an invite that told me all about them but gave no interest into me and what I do. By going a little more personal and acknowledging seeing a site of theirs or commenting on their blog etc goes a long way.
Create a Friends list, By creating friend lists of business and personal you can control what people see. Simply click on account – edit friends and then create a new list or add each person to a list. This will help with keeping your feeds separate from business and personal.
Controlling You Facebook Chat, Since you already created a friends list and added people you will notice that within your chat feature you can sign offline or online to that select group. This can be helpful if you only want to directly chat with people from your personal list.
Facebook page or Group – It’s always good to have a place to connect with your business partners and customers. This is used well through groups and or a Facebook fan page. It allows users to connect with you directly and talk about your site.
The most important thing in all of this is engagement. By connecting with people and interacting with them you can build all new levels to your business. This includes partners, joint ventures, quality backlinks, sharing on a social media scale and more.