With blogs picking up steam again its no wonder why bloggers are looking to funnels to start producing more.
With the same amount of traffic you can sell more and collect more leads by following this blog funnel guide.
Before we jump into this I wanted to let you know I create all of my own funnels, membership areas, training courses, lead magnets and follow up sequences with one single product called ClickFunnels.
Just click on the button below to grab your Free trial! I will even include a free Blog funnel for doing so.
Step One – The Lead Magnet
You need a lead magnet and one that converts well with your visitors. Step back for a moment and put yourself in their shoes.
Why are they coming to your blog ?
What information are they seeking ?
By identifying this you can create the right valuable lead magnets.
Examples of lead magnets:
- Cheat sheets
- Swipe files
- recordings, podcast, restricted video training
All of these can be used to create powerful up front value to your potential new customers and all of these can be combined into each other.
For example you might have a lead magnet to join your free webinar, after that webinar you place an offer in front of them for your membership area and include some bonuses such as cheat sheets, podcasts etc. This leads us into…
Step Two – Your Follow Up
Now that they have their free information the best time to sell them on a high tier product, service or affiliate offer is right now. They are eager to learn right now! So place an offer in front of them and see what happens. You will notice a rather high conversion rate and you can now add these buyers into their own buyers list or action takers list.
At this point you now have two lists. Your buyers and your leads. The leads will need their own follow up sequence that will train them more about what you are offering before presenting other offers to them. We call this lead nurturing and it is a very powerful way to create loyalty and repeat buyers.
Step Three – Your Follow Ups
Your follow up sequence will be different for each list.
Your buyers list are proven people that like your product and buy from you. This means your emails will almost always provide some value but then sell your higher tier product. This could also be a recommended affiliate product which you have tested and love using yourself.
As for your free list these will be more free reports, pdfs etc and then lead back into your main product. It will educate them on what you are offering and why they should be considering buying into what you are offering.