Google Alerts has become one of the most powerful building blocks for my business over the last few months. It does take a bit of time and effort just like any strategy, but by knowing how to effectively use it and set up quickly will yield amazing results.
The first thing you need to do is spend a lot of time on building creative, unique, catchy and valuable content. Your content needs to hold value so when you post a reply to one of the alerts it does not come off as spam but instead helpful information that readers will find of value and thank you for sharing it with them.
Most of you already have Gmail accounts so to access your Google Alerts simply go to https://google.com/alerts
This is the area where you will be setting up the alerts you want to receive. You will be looking for content in which people are asking questions about the content in which you created on your blog or site. Then answering them and providing them with a link “reference” back to you sites content.
When setting up your Google Alerts there are a few tips that will help you filter out and only receive question based alerts that deal with your content.
Include words like…
common mistakes or mistakes
These will help filter out the other content in which people are not looking for answers in which your content does provide.
Remember provide value, when your new readers come to your site and find something of value they will most likely be eager for more information. Be sure to hit them up with a way to get on your mailing list, subscribe to your comments and blog. This is just one of the many great ways to build a quality readership for your blog and your business.