While creating a blog does require time management on your part you might be surprised to know you can create a great looking blog for less then $100! This is great for brick and mortar companies and online businesses, as setting up a fresh clean looking blog will bring targeted traffic and buyers to their site.
There are a number of blog platforms out there which include Blogger, WordPress and the growing popular Tumblr. With all of these you will need to test them out and see what one fits you best. Blogger offers a few templates to work with which you are able to customize to the extent that they look unique from any other by adding widgets and other custom fields. WordPress offers registering a domain name and hosting the blog for somewhere around $10 – $40 for the entire year. Tumblr offers more of the cutting edge social platform where you can quickly post pictures, articles, videos and other such data. Depending on what your business needs are, will depend on what service you use. I myself use all of them however WordPress seems to be my favorite.
Once you have your blog up and running you will need to create a steady flow of content. The choice is yours, depending on your niche you may have more to write about then with others. The more quality content you can push out the more traffic you will generate for your blog and overall your business.
There are a number of ways to monetize your blog as well which include selling ad space, selling your products and services, recommending others products and services. However it is important to remember the reason you are starting you blog and that is to create a deeper relationship with your client base.