As an owner or affiliate, traffic is key but also getting that traffic to turn into buyers it what makes you the money at the end of the day. Here are a few tips to get those browsers into buyers.
#1 – Don’t upsell at the last minute
With nearly every offer out there upsells have become the norm. However when someone is buying don’t upsell them right away. Wait till they purchase your basic package first and then offer it. Or better yet wait a week or a few days and then recommend the upsell to them. Many people end up leaving a program because they buy way to much and hit information overload.
#2 – Remove your sites navigation
The only thing on your page should be the button to buy. With less distractions your visitor now only has two options buy or leave. If the visitor ends up leaving try offering them an exit pop up with a discount or even something related to the niche for free to get them on your email list.
#3 – No Surprises
The last thing you want to do is surprise your new buying member with information at the last minute. Be upfront with them from the start and don’t forget to mention these key things
- Is this a one time payment or a monthly payment
- Payment methods accepted
- Remove any flashy pop ups before the sales process is completed
- Do not use any unrelated special offers
- Do not include price increases or extra terms and conditions
- Asking to much information of the person
There are 6 comments
Great job on this post. Thanks for taking the time to share Sean!
Hi Sean, as you know I’ve launched the Affiliate Lights program for selling the Blgo Engage RSS and Marketing Services. These are great tips for sharing whit my members.
I have a bad habit of up selling but sometimes it’s hard not to, you pay an extra 9 dollars and get so much more value…
Hello Sean, I must say your headline 3 Tips For Turning Website Traffic Into Buyers really caught my attention great read nice blog thanks for sharing…Wa’Dell L Jones
Thanks for checking it out
Hi Sean,
Upselling is a powerful tool in the hands of the seller but most are mishandling it. Your advice is very correct – Upsell (instantly or days later) after the first payment is made. This will be the most effective strategy.
Good thanks for your tips…