In a niche that is highly competitive rarely is it good enough to just go out there and blog about random things that deal with your niche. Instead we are seeing more blogs which I consider to be data driven blogs. These are owners that target keywords in the niche and then build a post around it. This content is highly targeted and is meant to drive a lot of visitors from search engines. I take on this tactic once in a while myself with this blog and others that I manage.
In this post I will go over 3 simple steps I take for creating the keywords and data I need for my next blog posts. This will also help keep you from writers block and other challenges many bloggers have when trying to decide what to blog about next.
Step 1 – Generate Content Ideas and Keywords
When creating your blog new or an established one you first want to use keyword tools to design a basis for what your blog is going to cover. By creating this core your blog will likely stand out as an authority blog that is driven into this niche of keywords you have created. This seed keyword list should be related to what your site is about. It will help to build your list, get a reader base and even turn this new search engine traffic into buyers. The best keyword tool to use is Google’s Keyword Tool.
Step 2 – Using existing traffic to pinpoint target your audience
Once your new blog is established and has close to 20 posts it’s time to do some research. From this point on you will want to use Google Analytic to track your traffic. This free program is going to give you a wealth of insight on what is driving traffic to your blog. What your looking for is the section that gives you a report on what keywords are driving traffic to your site. Look for long tail keywords and add them into your Google Keyword tool to create a new list of keywords that are target specific. Create a post around these new long tailed keywords to maximize your targeted traffic and increase your exposure on search engines.
Step 3 – Use Traffic Data and Social Media Sharing
With social media sites like Google +, Facebook and others it’s now easy to tell what topics are more popular then others. Gather information on what is going on with your posts such as the number of shares and likes. This is a great indication of what your readers want to read more about. Check your blog comments and be sure to interact with those people as much as possible. There is a site I use to help me paint a overall media rich image of what my readers are enjoying and that site is Sprout Social.