Google + Releases Google Pages
November 11, 2011

Two days ago Google+ released their pages feature which allows users to create branded pages for Local Business/Places, Products or Brands, Company, Institution, Organization, Arts, Entertainment, Sports and pretty much anything else you can think of.

A number of big companies were able to create pages just before its launch. The few to jump on board with this were Macy’s and Toyota. You can find a complete list of big brands now with Google+ pages at

Best of all now you can find Sean Supplee’s page there to!

Since this is a brand new feature there are a number of things you should know before setting up your new page and how to do it correctly.

Increased Exposure

Much like Facebooks fan page the Google page will work almost the same. However Google from the sounds of it will be implementing this page into its search results allowing those who search a brand to quickly gain access to their Google+ page and interact with that company.

As we have seen already on Google’s search engine, is the addition of the +1 on its search results. They have hinted at including these +1’s as part of their new search engine algorithm. This will play a huge part in boosting your SEO so make sure you set up your Google+ page for all of its benefits.

How To Create A Google +  Page


To start creating your page you will need to be logged into your account and then visit Google+ pages

You will be presented with a page that looks like the one above. Here you have a number of options to pick from, but most of you like me will be under the Product or Brand category. Here is the list of steps to setting up your page…

1) Category

Local Business or Place – Hotels, restaurants, places, services.
Requires a primary phone number of the local business. This allows it to be located on Google places.

Product or Brand – Apparel, cars, electronics, Financial services, Requires the section of a secondary category.

Examples of secondary categories:

Auto, Media, Software, Travel, Website, Public Figure

Company Institution or Organization – Companies, institutions, organizations or non-profits. This also requires a secondary category.

Examples of secondary categories:

Insurance, Banes and Financial, Schools, Political organization

Arts, Entertainment or Sports – Movies, TV, Music, Books, Sports, Shows. Requires a secondary category.

Examples of secondary categories:

Album, Blog, Radio station, TV Channel, Festival

2) Your Audience

You will now need to select your audience of who can see your page.

These options are:

Any Google+ User
Users 18 and older
Users 21 and older
Alcohol related

3) Your Tagline

This is a short 10 word saying that is displayed under your pages name.

4) Your Photo/Logo

This is the photo users/visitors will see and should be of a logo or brand that represents what your page was made for. It’s a square image that will require you to crop if it’s to big of a photo.

5) Your About Page

This will be the guts of your page and you should include any information you can. It will be a short introduction of your page along with contact info and recommended links. You will need to visit your page and then click on the Edit Profile button shown in the picture below.

6) Add your page to Google+ Direct Connect

By installing a small snippet of code, your site will be instantly eligible to take part in direct connect. It’s an easy way for visitors to your site to put a + in front of your new page and be instantly taken to your new Google+ page.

To get a custom code you will need to click on the Get Started link and visit the connect your website section as seen below.

The Next 5 Steps To Success With Google+ Pages

Now that you have your new Google+ page created and set up it’s time to get in with your circle of friends and start maximizing your results. Here are 5 tips I came up with to help you get started.

#1 – Use your Google+ page as the user

Much like Facebook where you can sign in via your fanpage and comment on others pages you can do so with Google+. Any comments you make on other pages by being logged into your page instead of your main user will show up as a link back to your Google+ page. You can do this by clicking on the small down arrow on your main page as shown in this picture.

#2 – Add Images to your Photo strip

Your photo strip are images that show up at the top of your new page. A good idea is to put photos about what your business does. Highlight key features such as SEO optimization, Social media profiling etc.

#3 – Disable comments on posts

With your now posting via your page you can disable comments. Visitors will not be able to leave a comment on your posts but they will still be able to +1 your shared posts on your page.

 #4 – Customize Your Page Circles

Just like your profile Google+ profile, your Page also has its own circles. In order to add people to your circles they need to add your page to their circles first. Your current page options include: Following, Customers, VIP’s and Team Members. There are a number of options allowing you to control what follower info users can view on your pages side bar.

#5 – Create a Custom URL

Currently there is no way for you to directly make a custom url with Google+ however you can create one yourself if you have your own domain. A great way to share your new page is by creating a redirect on your own server such as the one I have created for my own page

You now have a wealth of information to get you running full steam ahead with creating a quality and attention getting page on Google+ Be sure to add mine to your circle and lets connect!

About author

Sean Supplee

Sean Supplee is the founder and CEO of this blog, Its got my name on it! Passion drives me to help other bloggers and those looking to take their knowledge and share it with the world. Coach, Mentor, Social Strategist and Funnel Consultant.

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There are 3 comments

  • bbrian017 says:

    Hi Sean, man there’s a lot of talk this week about google pages. I decided to go ahead and create mine just in case I want to use it. I know eventually it was going to be needed to maintain a strong brand with blog engage.

    I’m still debating if I’m going to add it to my sidebar. Right now I have Twitter, Facebook and I’m asking myself do I need Google plus or not… Seriously I just don’t know and right now they don’t’ have many sidebar options huh?

  • Sean Supplee says:

    Nope the widgets ones like Facebook has are not active as of yet I hope to see them soon so I can add it on my website and blog.

  • iTravel Tour says:

    Wow, good stuff! Glad you shared this