Internet Marketing
Link Research Tools
May 2, 2012

SEO or search engine optimization has to be one of the hardest things to understand and once you think you understand it they change everything on you. With social media now playing a huge part in our everyday lives it is thought that these types of backlinks are having an impact on your rankings on search engines. With Googles new social search engine, sites with more +’s may rank higher, at least when a person is signed into their Google account.

What’s more important to take away here is that even old methods of backlinking still hold weight and if done right will greatly benefit your rankings and traffic flow to your pages. These methods, such as acquiring authoritative, relevant links on other sites that are related to your sites content, will always yield great results. These links however are becoming very expensive and unless you are a large sized company the cost does not outweigh the benefits any longer.

So how do you track your link building once you start?

There are a number of tools to help you figure out where you stand in the search engines and where you rank. Many of them are free tools. If you know what keywords you are trying to rank for I recommend using a software program called Rank Tracker.  This program allows you to input your target keywords and run a scan which will tell you exactly where your pages are ranking. You can also save projects so you can view what keywords are increasing rank and what ones might be falling. This allows you to pinpoint issues and address them quickly by building more backlinks to the keyword that might be falling.

Other programs such as MajesticSEO, Open Site Explorer or Buzzstream are also well known and quality programs that will allow you to manage your SEO tactics.

About author

Sean Supplee

Sean Supplee is the founder and CEO of this blog, Its got my name on it! Passion drives me to help other bloggers and those looking to take their knowledge and share it with the world. Coach, Mentor, Social Strategist and Funnel Consultant.

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There are 2 comments

  • Good job on this post!Thank you for all the information Sean, you nailed it on the head!

  • Shane says:

    Would love to see an update to this post to see what you are using currently.