SMS marketing, also known as text message marketing, is a form of mobile marketing that uses text messages to reach customers. This type of marketing has become increasingly popular in recent years due to the widespread use of mobile phones and the ease of sending text messages.
In fact most websites now have over 80% of their visitors reach their site from mobile devices.
One of the biggest advantages of SMS marketing is its high open rate.
According to a study by the Mobile Marketing Association, SMS messages have an open rate of 98%, compared to just 20% for email. This means that almost all text messages are read by the recipient, making it a highly effective way to reach customers.
Another advantage of SMS marketing is its immediacy. Text messages are typically read within minutes of being received, making it a quick and efficient way to reach customers. This can be especially useful for businesses that want to send time-sensitive information, such as sales or promotions.
SMS marketing can also be highly targeted, allowing businesses to reach specific groups of customers. For example, businesses can segment their customer lists based on demographics, purchase history, or other factors, and then send targeted text messages to each group.
However, there are also some potential downsides to SMS marketing. One of the biggest concerns is that text messages can be perceived as invasive or spammy, which can lead to customers opting out of receiving them. Additionally, SMS marketing can be expensive, as businesses are typically charged for each message sent.
Despite these potential downsides, SMS marketing can be a highly effective way for businesses to reach customers. By using targeted messaging and keeping the content relevant, businesses can ensure that their text messages are well-received and have a positive impact on their bottom line.
One of the core methods of using it is within funnel follow up sequences where your potential customers can be reached. Popular things such as cart abandonment sms messages are a fast way to save their order and allow them to do a quick checkout right from their phone.
By adding SMS into your own marketing you can start building powerful and responsive funnels the grow your overall KPIs.